Giving the youth a new dose of entertainment in a never seen before avatar, MTV India, the leading youth entertainment brand and Hindustan Unilever Ltd., India's larget fast moving consumer goods company came together for the launch of MTV Films. For the first time ever, six young and well known directors known for their cutting edge film making style have been roped in by MTV India to make original movies just for television. The launch was held with much fanfare on 7th March,2014. MTV Films is a mixed bag of six movies based on brand philisophies of different HUL products that will be showcased every month. It marks the coming together of six of the most talented and eminent movie directors of this generation - Anurag Basu, Abhinay deo, Shoojit Sircar, Rohan Sippy, Nikhil Adwani & Anurag Kashyap, Five of whom were present at the launch.
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